Marketing Innovation in the Digital Communication Era

This research is motivated by the presence of E-Commerce which attracts customers providing many discounts and easy access to customers. Both hardware (mobile phone use) software (easy applications). The purpose this understand identify technological developments in digital era, especially field transactions. Seeing marketplaces that are developing enlivening national international markets. It also has an impact on marketing communications, have now begun switch digital. method used study literature from various journals previous research. Also interviews parties involved every communication activity era. Such as technology developers, traders, agents consumers. Meanwhile, benefits will be obtained are, being material for developers era communications micro macro businesses.